Google Cloud aims to create a team tasked with developing services to help enterprise clients leverage blockchain technology. Google Cloud is seeking to expand its blockchain team. In an email, Google Cloud VP Amit Zavery said that the company’s cloud platform aims to become the top choice for developers working in Web3. He called Web3 a “market that is already demonstrating tremendous potential” and said that customers are asking for more support for Web3 and cryptocurrency.

Zavery clarified in a statement to CNBC that the division is “not trying to be part of [the] cryptocurrency wave directly.” Instead, the division will provide blockchain-as-a-service to enterprise users, giving those users access to blockchain data or run blockchain nodes.

Similar services are offered  by big tech companies such as Alibaba, Amazon, and, formerly, Microsoft. CNBC reported that former Citigroup executive James Tromans, who joined Google in 2019, will lead the blockchain team and report to Zavery.

Web3 is a decentralized version of the internet where cryptocurrencies are the main source of transactions. The creation of Web 3.0 strikes a challenge to the current model of the internet that is largely dominated by giants like Amazon, Google, and Meta Platforms.

Google Cloud aims to provide backend services to the developers who are working to build the ‘next generation of the internet.’ The company is reportedly investing heavily in digital assets as Cryptonary witnessed the partnership between the tech giant and Bakkt to launch digital assets.

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