Diesel’s excursion into the metaverse continues with a collection that combines digital and real-world items, following the debut of its first NFTs last fall. All of this will be available through the brand’s D: VERSE platform, which will provide a variety of personalized services to the brand’s community, as well as NFT holders.

In the fashion and luxury industries, the border between reality and digital life continues to blur. To retain and deepen interactions with their customers, labels gradually launch their platforms. Diesel, for example, has announced the debut of D:VERSE, “an engaging platform” that combines NFTs and physical goods.

The platform will debut with one-of-a-kind NFTs of many pieces from the brand’s most recent collection, which was shown at Milan Fashion Week’s Fall-Winter 2022 edition, as well as tangible objects. While supplies last, D:VERSE clients will be able to try on a fur jacket, a down jacket, a pair of sneakers, and an accessory on a first-come, first-served basis.

One of these NFTs, which Diesel does not name, will be an amazing, one-of-a-kind edition that will be auctioned off on March 12 in partnership with Rarible. Diesel NFT members will have access to various extremely particular services, which may expand over time.

It will be possible to modify the digital items up for grabs via a voting system, communicate on a private Discord channel, or access pre-sales of NFTs at discounted pricing, free drops, or information about the brand’s upcoming games and future plans.

Newcomers to NFT do not need to worry because the company accepts both crypto and physical currency. It also provides a tutorial to assist users in setting up an e-wallet. A public sale will take place on March 12 for 55 hours, and it will be accessible via pre-registration.

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